That's about $1.39M a year to hire them.
Leadership
Chief Marketing Officer
Sets the strategy, budget, and offer for the whole department.
- Runs the weekly plan every other agent works to.
- Reviews results and reallocates spend when a service is over- or under-funded.
- Reports leads, bookings, and cost per job to the owner.
$166,790/yr
Get found
Search Engine Optimization (SEO) Specialist
Gets the shop found for the work it actually does.
- Keeps Google Business, service pages, and citations pointed at the jobs you want.
- Builds and updates pages so a no-heat call, a leak, or a cleanup search can find you.
- Watches search terms and adjusts the site when a service should be easier to find.
$78,760/yr
Get found
Web Developer
Builds and maintains the site the ads and the receptionist point to.
- Keeps booking forms, click-to-call, and service pages working on a phone.
- Connects the site to your calendar, FSM, or CRM so a booked job actually lands.
- Fixes what breaks and ships the page changes SEO, ads, and CRO ask for.
$92,650/yr
Measure
Marketing Analytics Specialist
Tracks calls, forms, booked jobs, and what the spend is actually buying.
- Ties ads, the site, and the phone together so you can see which jobs were booked.
- Reports leads, bookings, and cost per job in a weekly view the owner can read.
- Flags campaigns or pages that spend without producing booked work.
$120,230/yr
Tell the story
Graphic Designer
Makes the site, ads, and reviews look like one company.
- Designs service pages, ad creative, and review graphics in your shop’s look.
- Prepares creative for Google, Meta, and the site so a campaign can actually run.
- Turns jobsite photos into usable posts, ads, and review requests.
$62,960/yr
Tell the story
Copywriter
Writes the pages, ads, follow-ups, and review requests in your voice.
- Writes service pages and ads for the jobs you actually want to book.
- Drafts estimate follow-ups and review requests the department can send.
- Keeps the wording consistent across the site, ads, and texts.
$76,910/yr
Tell the story
Video Producer & Editor
Turns jobsite footage into short videos for ads, the site, and social.
- Turns jobsite clips into weekly Reels and Shorts.
- Cuts before-and-after posts from the work you already shoot on the job.
- Packages short clips for Google, Meta, and the site.
$75,420/yr
Book the job
Conversion Rate Optimization (CRO) Specialist
Improves the path from a click or a call to a booked job.
- Tests headlines, forms, and call buttons to lift the booking rate.
- Follows up unsold estimates until the customer books, declines, or you say stop.
- Looks at where quotes and web forms stall and recommends the next change.
$101,860/yr
Book the job
AI Receptionist & Booking Coordinator
Answers every inquiry, including after hours, and puts qualified jobs on the calendar.
- Answers inbound calls and web forms under your rules, including nights and weekends.
- Qualifies the job and books the visit on your calendar.
- Hands anything outside the rules back to your team.
$38,010/yr
Media buying
Google Ads Specialist
Plans and runs Google search and Performance Max campaigns under your budget and rules.
- Points search and Performance Max at the services you want to book.
- Pauses or reallocates spend when a campaign is not producing qualified leads.
- Works from the Chief Marketing Officer’s budget and the analytics on which jobs were actually booked.
$78,760/yr
Media buying
Meta Ads Specialist
Plans and runs Meta prospecting and retargeting under your budget and rules.
- Builds prospecting and retargeting campaigns for the work you want more of.
- Uses the shop’s photos, videos, and offers in ads the designer and video roles supply.
- Adjusts audiences and spend from the same weekly results the owner sees.
$78,760/yr
The department
The whole department
About $1.39M a year to hire. Run it yourself from $474.58, or we run it from $1,500/mo after the $4,500 install, 3-month minimum.
RevOps Managed
$1,500/mo after $4,500 install
You own your accounts. AI usage fees are billed to you directly and vary with volume.