CMO
Sets the offer, the budget, and the rules the rest of the department works to.
$166,790
US median pay · BLS OEWS May 2025 · 11-2021 Marketing Managers
MAG AI
Your whole marketing department, run by AI agents.
Website, Google, ads, reviews, follow-up and booking — handled by eleven AI roles for home services and other local businesses. That's about $1.39M a year to hire them.
Rather we run it? See Managed → Get your Marketing Department Scorecard (2 minutes) →
The department
Eleven AI roles, and the payroll they replace.
That's about $1.39M a year to hire them.
SEO
Gets the shop found for the work it actually does — Google Business, pages, and citations.
$78,760
US median pay · BLS OEWS May 2025 · 13-1161 Market Research Analysts and Marketing Specialists
Media buying
Google Ads Specialist
Plans and runs search and Performance Max campaigns under your budget and rules.
$78,760
US median pay · BLS OEWS May 2025 · 13-1161 Market Research Analysts and Marketing Specialists
Media buying
Meta Ads Specialist
Plans and runs Meta prospecting and retargeting under your budget and rules.
$78,760
US median pay · BLS OEWS May 2025 · 13-1161 Market Research Analysts and Marketing Specialists
Web Developer
Builds and maintains the site the receptionist and the ads point to.
$92,650
US median pay · BLS OEWS May 2025 · 15-1254 Web Developers
Analytics
Tracks calls, forms, booked jobs, and what the spend is actually buying.
$120,230
US median pay · BLS OEWS May 2025 · 15-2051 Data Scientists
Designer
Makes the site, ads, and reviews look like one company.
$62,960
US median pay · BLS OEWS May 2025 · 27-1024 Graphic Designers
Copywriter
Writes the pages, ads, follow-ups, and review requests in your voice.
$76,910
US median pay · BLS OEWS May 2025 · 27-3043 Writers and Authors
Video
Short videos for ads, the site, and Google — from the truck, the shop, or the job.
$75,420
US median pay · BLS OEWS May 2025 · 27-4032 Film and Video Editors
CRO
Follows up on unsold estimates until the customer books, declines, or you tell the agent to stop.
$101,860
US median pay · BLS OEWS May 2025 · 13-1111 Management Analysts
Receptionist
Answers every inquiry within one minute, including after hours — qualifies the job and puts it on the calendar, under your rules.
$38,010
US median pay · BLS OEWS May 2025 · 43-4171 Receptionists and Information Clerks
Median wages for the 11 roles total $971,110 (BLS Occupational Employment and Wage Statistics, May 2025, national medians for the closest occupation to each role). Fully loaded using the private-industry wages-and-salaries share of 70.0% of total compensation (BLS Employer Costs for Employee Compensation, June 2026, USDL-26-1494). $971,110 ÷ 0.70 = $1,387,300. These are not MAG payroll figures, and they are not a promise of what a hire would cost in your city.
Answered first
Stop losing jobs to the shop that answered first.
A Saturday-night leak, a no-heat call, a web form at lunch — the department answers, books, and follows up under your rules.
Found for the work you actually do.
SEO, the site, and ads point at the jobs you want, not a generic trade page.
The quote that would have gone quiet.
CRO and the copywriter follow up unsold estimates until the customer books, declines, or you tell the agent to stop.
Past customers, asked back at the right time.
Reviews and reactivation run on a calendar, not whenever someone remembers.
Pricing
The playbook, one install, or we run it.
Playbook $474.58, credited toward an install bought within 30 days. One install at $4,500. Then run it yourself with support hours, or Managed at $1,500/mo, which includes the install.
Playbook
$474.58
The roles, the rules, and the files. Credited in full toward an install bought within 30 days.
Install
$4,500
One install: website, ads accounts, FSM/CRM connection, receptionist, reviews, and analytics. Virtual, about 9 hours. In person is quoted separately.
Support hours
$497/mo
Run it yourself, with $497/mo for 2 hours or $997/mo for 5 hours.
Managed
$1,500/mo
We run it, with a weekly report. Month-to-month, 30 days’ notice. Includes the install.
Year-one self-run is $10,464 to $16,464 ($4,500 + 12 × $497 or $997; the Playbook is credited). Year-one Managed is $22,500 ($4,500 + 12 × $1,500).
Industries
Home services, and other local businesses that live on the phone.
HVAC
See the department for HVAC →
Plumbing
See the department for Plumbing →
Landscaping
See the department for Landscaping →
Contractors
See the department for Contractors →
Roofing
See the department for Roofing →
Pest control
See the department for Pest control →
Don’t see your industry?
The same department works for most local service businesses — dental, med spas, law firms, insurance, senior care, auto repair, and more.
Not ready to buy?
Get your Marketing Department Scorecard.
Start here
Get the playbook, or have us install it with you.
Playbook $474.58, credited toward an install bought within 30 days. One install at $4,500. Or Managed at $1,500/mo, which includes the install. Year-one self-run is $10,464–$16,464; Managed is $22,500.